ePublishing

There seems to be a tipping point taking place within the ePublishing world.  Today I got wind of two totally different ePublishing initiatives; VitalSource and alacra. 

VitalSource is an online bookstore powered by a separate application.  It is not handled within the browser, but like iTunes I can see why.  There are some powerful tools built into the application for note taking, annotation and highlighting.  Obviously, this application and the corresponding store is focused on the educational market, with several higher education customers already lined up.  The real power would be if the application would allow for collaborative document markups.  So, if a study group were formed, one persons markup would appear in the document reader for another person in the group. 

Now onto alacra.com.  This site has allot of potential.  The focus is on providing a search tool for industry reporting, along with the ability to purchase the reports. In the past, this type of reporting usually required a dedicated researcher in the marketing department, and a host of subscriptions to reporting services.  alacra enables one to take on the search function themselves, and gives them the ability to obtain report copies independent of the subscription model.  Very powerful stuff for companies doing industry research.  It puts the power right where it needs to be, in the hands of decision makers.

Comments

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[John smith]

Great post! In print media, digital publishing made huge difference in circulations and revenues. Survey’s also predicting that online readership is increased dramatically from the past three years and its goes on. Digital publishing becomes the revenue generation tool for the print publishers. Publishers following new technology mediums and approaching the companies like http://www.pressmart.net to distribute their publications over the new mediums and it’s worked well!

[ashanti]

http://forums.castpost.com/viewtopic.php?p=84937